目录 - 博文视点

目录
第1章了解网店装修知识
第2章 Photoshop快速入门
第3章　商品图片美化
第4章　认识Dreamweaver
第5章　店招设计
第6章　店铺首页背景
第7章　页尾设计
第8章　旺旺导航
第9章　促销海报
第10章　宝贝展示设计
第11章　店铺导航
第12章　主图设计
第13章　详情页制作
第14章　时尚潮流店铺装修
第15章　无线店铺装修

图书类别

第1 章
了解网店装修知识························································································································
1  
1.1
店铺装修的基础知识········································································································
1  
1.1.1
为什么要装修······················································································································
1  
1.1.2
认识旺铺的种类··················································································································
3  
1.1.3
如何给店铺取个好记的二级域名·······················································································
4  
1.1.4
旺铺的四大页面··················································································································
4  
1.2
店铺的色彩搭配················································································································
6  
1.2.1
色彩的基本属性··················································································································
6  
1.2.2
色彩搭配及视觉营销··········································································································
8  
1.3
首页风格定位···················································································································10  
1.3.1
选择模板····························································································································
10  
1.3.2
样式管理····························································································································
13  
1.4
布局管理···························································································································13  
第2 章 Photoshop
快速入门···········································································································18  
2.1
认识工作界面···················································································································18  
2.2
了解工具箱·······················································································································20  
2.3
认识图层···························································································································24  
2.4
使用辅助工具···················································································································27  
2.5
自定义快捷键···················································································································29  
2.6 了解Photoshop
的工作流程·····························································································31  
2.7
文件格式···························································································································35  
2.8
切片···································································································································35  
第3 章
商品图片美化····················································································································38  
3.1
图片尺寸调整···················································································································38  
3.1.1
修改图片大小····················································································································
38  
3.1.2
图像裁剪····························································································································
40  
3.2
抠图···································································································································42  
3.2.1
快速去背景························································································································
42  
3.2.2
钢笔抠图····························································································································
45  
3.2.3
通道抠图····························································································································
49  
3.3
宝贝照片优化···················································································································54  
3.3.1
快速去除商品上的斑点·····································································································
55  
3.3.2
用仿制图章工具修复划痕·································································································
56  
3.3.3
处理曝光不足的图像········································································································
59  
3.3.4
还原图片色彩····················································································································
60  
3.3.5
提高照片清晰度················································································································
63  
3.4
商品图片修饰···················································································································66  
3.4.1
背景效果····························································································································
67  
3.4.2
产品投影的效果················································································································
70  
3.4.3
产品倒影的效果················································································································
73  
3.4.4 用Photoshop 制作Gif
动画·······························································································
78  
3.4.5
字体与排版························································································································
80  
3.4.6
促销标签的制作················································································································
85  
3.4.7
图像合成····························································································································
88  
3.5
制作水印···························································································································93  
3.5.1
文字水印····························································································································
93  
3.5.2
图片水印····························································································································
94  
3.6
批处理·······························································································································97  
第4 章 认识Dreamweaver
···········································································································101  
4.1 认识Dreamweaver
界面·································································································101  
4.2
站点的创建与管理·········································································································102  
4.2.1
创建站点··························································································································
102  
4.2.2
管理站点··························································································································
104  
4.3 Dreamweaver
的基础知识······························································································105  
4.4
超链接·····························································································································
111  
4.4.1
文本图像超链接···············································································································111  
4.4.2
热点链接··························································································································
112  
第5 章
店招设计··························································································································
114  
5.1 Logo
设计与制作············································································································
114  
5.1.1 Logo
设计························································································································
114  
5.1.2 Logo
制作························································································································
115  
5.2
店招设计·························································································································
117  
5.2.1
店招制作··························································································································
117  
5.2.2
制作切片··························································································································
124  
5.3
图片空间·························································································································126  
5.3.1
淘宝图片空间··················································································································
126  
5.3.2
上传到图片空间··············································································································
128  
5.4
店招装修·························································································································130  
5.4.1
替换图片地址··················································································································
130  
5.4.2
添加链接··························································································································
132  
5.4.3
装修店招··························································································································
135  
5.5
页头背景·························································································································137  
第6 章
店铺首页背景··················································································································140  
6.1
背景设计·························································································································140  
6.2
固定背景·························································································································144  
第7 章
页尾设计··························································································································151  
7.1
页尾设计·························································································································151  
7.1.1
页尾设计技巧··················································································································
151  
7.1.2
页尾制作··························································································································
151  
7.2
页尾切片制作·················································································································155  
7.3 用Dreamweaver
添加链接·····························································································157  
7.4
嵌套切片制作·················································································································162  
7.5
装修页尾·························································································································169  
第8 章
旺旺导航··························································································································172  
8.1
旺旺导航模块制作·········································································································172  
8.2
切片制作·························································································································174  
8.3
旺旺代码生成·················································································································176  
8.4
后台装修·························································································································180  
第9 章
促销海报··························································································································183  
9.1
海报的设计方法·············································································································183  
9.1.1
构图·································································································································
183  
9.1.2
字体·································································································································
185  
9.1.3
颜色·································································································································
186  
9.2
制作全屏海报·················································································································186  
9.3
全屏海报轮播·················································································································190  
第10 章
宝贝展示设计·················································································································192  
10.1
宝贝展示图设计···········································································································192  
10.2
展示模块制作···············································································································193  
10.3
切片的高级编辑···········································································································198  
10.4
展示图片装修···············································································································200  
第11 章
店铺导航························································································································206  
11.1
店铺导航·······················································································································206  
11.2
修改导航颜色···············································································································209  
11.3
高级导航制作···············································································································210  
11.3.1
店招制作························································································································
210  
11.3.2
切片制作························································································································
213  
11.3.3
添加链接························································································································
214  
11.3.4
制作店招背景················································································································
216  
第12 章
主图设计························································································································218  
12.1
主图设计·······················································································································218  
12.2
主图制作·······················································································································219  
12.3 主图9
秒视频制作·······································································································221  
第13 章
详情页制作····················································································································230  
13.1
详情页布局···················································································································230  
13.2
详情页制作···················································································································233  
第14 章
时尚潮流店铺装修·········································································································242  
14.1
准备工作·······················································································································242  
14.1.1
设计理念························································································································
242  
14.1.2
装修素材························································································································
244  
14.2
模块设计与导航···········································································································246  
14.2.1
店招·······························································································································
246  
14.2.2
页头背景························································································································
250  
14.2.3
固定背景························································································································
250  
14.2.4
全屏海报························································································································
251  
14.2.5
优惠券制作····················································································································
253  
14.2.6
展示模块设计················································································································
254  
14.2.7
宝贝展示模块设计········································································································
257  
14.2.8
页尾设计························································································································
261  
14.3
装修店铺·······················································································································263  
第15 章
无线店铺装修·················································································································268  
15.1
无线店铺运营···············································································································268  
15.1.1
如何添加宝贝················································································································
268  
15.1.2
自定义页面····················································································································
271  
15.2
手机淘宝首页布局优化································································································271  
15.3
自定义菜单···················································································································272  
15.4
无线店铺店招制作·······································································································273  
15.4.1
店铺标志························································································································
274  
15.4.2
店招设计························································································································
274  
15.4.3
店招装修························································································································
277  
15.5
焦点图制作···················································································································278  
15.5.1
发布公告焦点图制作····································································································
279  
15.5.2
焦点图制作····················································································································
280  
15.5.3
焦点图模块装修············································································································
282  
15.6
优惠券设置方法···········································································································284  
15.6.1
优惠券制作····················································································································
284  
15.6.2
手机店铺活动宣传图····································································································
286  
15.6.3
无线优惠券设置方法····································································································
286  
15.7
双列图片导航···············································································································290

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